INCOGNITO
PAY PER CLICK MARKETING
There’s no shortage of businesses offering search engine marketing services, agencies and otherwise, and as you might imagine, most of them know how to show up in your Google search.
Search engine marketing (SEM), also known as pay per click (PPC) marketing, is a key component of a strategic traffic generation plan. A great PPC campaign requires a delicate balance between the right bid amounts, the right keywords and the right ad copy in order to deliver ads that see results.
If you’re not showing up when potential customers are Googling you, then they’re going with someone who is showing up. Our Google AdWords strategists design campaigns to maximize your AdWords investment and make sure your ads are delivering. This involves A/B testing copy, location parameters, keywords, and landing pages, in addition to keeping up with Google’s latest rules and updates.
PAY PER CLICK MARKETING SERVICES
KEYWORD RESEARCH
Keyword research is one of the initial steps of any search engine marketing or optimization. The process of keyword research involves more than just collecting keywords and phrases related to your business, products or services. It’s about the strategic selection of the right keywords to use. When it comes to search engine marketing specifically, keyword selection is crucial, and it involves looking at a multitude of data in order to select the right keywords.
A/B TESTING
A/B testing is another essential aspect of SEM. A/B testing involves testing different versions of ads to see which perform best. A/B testing is essential to not only make sure your ads stand the best chance of capturing members of your desired audience, but also to inform ongoing optimizations. This knowledge can be applied not only to future campaigns, but also other parts of your marketing as a whole. It’s a valuable and accessible way to perform valuable user testing.
ANALYTICS & REPORTING
Anyone can try to set up their own SEM campaigns, turn them on, and forget about them. But if you’re going to be in the business of paying for clicks, you better make sure you’re getting your money’s worth. And that assurance comes, in part, from looking at the data related to your SEM. But there’s a lot of data available, and it can be difficult to know how to interpret it. That’s where the analytics and reporting from your agency come in.