INCOGNITO
BRANDING
A strong brand is essential to help your business stand out.
Branding impacts every facet of your business, so it’s important to not only establish it, but also commit to it through ongoing brand management. Conversations around businesses are constantly shifting, and you need to be ready to use your brand’s foundation to adapt.
By understanding the truth of who you are, what you do and how you make your customers’ lives better, we are able to develop powerful messaging that will attract many, many more just like them.
BRANDING SERVICES
BRAND IDENTITY
Determining how you want your brand to be perceived in the marketplace not only influences your brand’s image among your customers, it also governs usage of your brand assets for all of your marketing and sales collateral materials. A brand identity sets the tone for how your business will be perceived. Our brands excite and motivate. They are created to uncover your business’ unique attributes, and then weave those attributes into the visual design.
BRAND STRATEGY
Brand strategy is a comprehensive plan for how you will speak about your business. Built upon a thorough analysis of your company, your industry, and your competitors, a brand strategy helps to guide all of your marketing communications. Don’t let your competition dictate how your brand is positioned. Develop a cohesive brand strategy to control the
LOGO DESIGN
Your logo is (literally) iconic, so your logo design should purposefully portray your business exactly how you want it to. A logo is often used as the face of a company and as shorthand on your website, social media, letterheads, uniforms and more. Logos have tremendous staying power with consumers—they’re often the image that comes to mind when picturing a company or brand. The right logo should match your company’s brand standards and communicate a specific perception to your potential customers.
BRAND MESSAGING
For your brand to break through the clutter and engage with your target audience, you need to define your brand’s mission statement, value proposition and position in the marketplace. From that comes the ability to craft and determine the proper messaging to create meaningful connections with your customers.